Pull to Eject

If you are of a certain vintage you realize that many 1990's dot-com business ideas have actually come to fruition. Web based grocery delivery? Online pet food? Try before you buy clothing?

But - the biggest promise of the 1990's internet is finally here - and it's the impetus for millions of new startups. With today’s unlimited bandwidth and established platforms, any individual can easily build a digital business.

It's not just Tim Ferriss and Peter Attia building their personal brands with books, pods and newsletters. Alex Hormozi had more than 500k people on his livestream when he rolled out $100M Leads ... then he gave it all away for free!

And its happening on every platform. YouTube, TikTok, LinkedIn, Meta and X all have legitimate money making power. Students, part timers, moms with young children, even retirees. Using their interests to build an audience then create, drop ship, affiliate market, consult and generate digital income.

The creation tools are inexpensive. The reach is practically global. Every potential buyer has a super computer in their pocket. And it's still early innings.

Goldman Sachs says the creator economy could approach half-a-trillion dollars by 2027.

If you've got a half-baked side hustle idea, now is the time. Who doesn't want part of the half a trillion dollar market?

Now go launch something 🚀 

Modern Tools

You’re living under a rock if you haven’t tried ChatGPT (see last week’s Launch Key). But when it comes to writing content there are hundreds of other AI tools that might be an even better fit for you. Your mileage may vary:

• Rytr - Embraced by copywriters, entrepreneurs, academics since its release, this AI writing assistant produces top-notch content. Rytr has 20+ use cases already built in and are adding more all the time.

• CopyAI - 10 million users - Generative AI copywriting for articles, product descriptions, sales copy, long form articles, content briefs. Not sure where to start? Check out their prompt library to get your content ideas off the ground.

• Jasper - Integrated marketing campaigns writing everything from blogs to sales copy, this one helps with consistent brand tone through all your content. Headlines, articles even custom art generated for your brand.

Old School Wisdom

Steve Blank’s The Four Steps to the Epiphany: Successful Strategies for Products that Win is the book that launched the Lean Startup movement. If your idea involves ANY kind of product this book is the blueprint for fast tracking your venture.

Free Knowledge

The wifi in your home has the possibility of doing much more than Netflix or BritBox streaming.

Really.

Free courseware and great examples are ready to be consumed when you are. The MooC’s from major universities are fantastic. But that’s just the tip of the free education market. Note to future self: creating courses could be your possible digital offering.

Content creators are delivering their products and services via email and those same social media channels. Choose a better streaming diet and take in the free knowledge.

Here are 3 to get started, but there are literally millions of good choices.

1. Stanford - Designing Your Career - self paced, non linear course to help decide what you want to do next.

2. Matt Wolfe Youtube channel is stocked full of great modern tech, AI, no-code and general nerdism. This is a great follow to stay updated on modern tech.

3. SuperHuman Join 400,000+ people reading this free newsletter to learn how to leverage AI and boost their career.

Visual Crapshoot

Do you know someone who should read the Launch Key? You know what to do