Pull to Eject

The 2010 movie The Expendables is much like being over 50 in today’s corporate world.

Surrounded by a tsunami of Gen Z workers who think they know everything, many older workers just keep their heads down and quietly accomplish what’s possible.

Sure - HR has the 50+ year old employees in a ‘protected class,’ but the fact of the matter is, when corporate needs to cut expenses - older workers get whacked in larger numbers.

It’s short sighted to throw away the intellectual capital. But the spreadsheets always seems to favor the higher salaries and voila!

Wall Street applauds the cost cutting.

Flash forward 5-8 years - if you are really paying attention - the companies repeat the same mistakes they made before the cuts. New consultants tell the new managers that they can save money with …. fill in your own blank. Stop me if you’ve heard this before.

Lather. Rinse. Repeat.

Don’t get caught in another spin cycle. Plan your escape.

After all, Stallone’s cringe-worthy Expendables actually won 3 awards!

Now go launch something 🚀 

Modern Tools

Calendly is the new new thing for scheduling. And 20 million other people already think so.

No more hassles trying to schedule a meeting - just share your Calendly link anywhere you want so people can book time with you in one click.

This one costs 0$ to start and like most freemium tools scales up to enterprise if you need it to. Simply connect your calendar and Calendly will help you create scheduling links and booking pages based on your availability.

Old School Wisdom

Not so old school, is the 2016 NY Times best seller Pre-Suasion: A Revolutionary Way to Influence and Persuade.

The author, social psychologist, Robert Cialdini explains how to capitalize on the essential window of time before you deliver an important message. Cialdini shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself, but in the key moment before that message is delivered.

Free Knowledge

Paul Tasner’s senior entrepreneur TED talk is a good reminder that the majority of startups are not founded by 20-somethings.

Visual Crapshoot

Do you know people who should read the Launch Key? You know what to do