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Table of Contents

• Pull to Eject

  • So what are people looking for?

• Modern Tools

• Old School Wisdom

• Free Knowledge

• Visual Crapshoot

Pull to Eject

71% of high performers plan to launch a portfolio career according to Forbes.

Which begs the question - have you started yours?

And if you have created a product, how large is your audience?

Because the trick - as with all ventures - is audience.

The Creator Economy has given anyone with something to sell, the broad reach to find an audience anywhere in the world.

People buy from people not brands.

Personal authenticity is more important than corporate logo.

Just check out a sampling of how big the individual vs corporate following numbers are in these few examples:

You’re probably saying, “this is all great Rob, but I’m no Tim Cook. I can’t fathom having millions of followers.”

Agreed.

But can you reach 1000?

Or 10,000?

Yes and more, if you have knowledge that millions of people are looking for.

So what are people looking for?

One of the research tools I like is Quora. 

Quora’s mission is the share and grow the world’s knowledge.

The site aims to connect the people who have knowledge to the people who need it.

And ultimately to empower everyone to share their knowledge for the benefit of the rest of the world.

Another invaluable resource is Answer the Public - a search listening tool for market, customer & content research.

There are more than 3 billion Google searches every day. And 20% of those have never been seen before. They’re like a direct line to your customers’ thoughts.

Type in your keywords. Are there many people searching for your knowledge every day?

Are there millions?

These kinds of simple market validation shows if you could build a big audience for your product.

Now go launch something 🚀 

Modern Tools

Do you need a platform to create and sell your digital products?

Interactive videos, vibrant eBooks, live sessions, quizzes; all the high-value, flexible and dynamic types of content you can imagine.

Make Presentations 10x Faster

Say goodbye to manual design & formatting work. Unlock your creativity with Gamma and turn text into beautiful presentations within seconds.

Try for free.

Old School Wisdom

Since many late-career startups involve some form of ‘consulting’ Maisters Trusted Advisor is this week’s old school wisdom.

This detailed resource book provides readers with the five crucial steps they need for developing, managing and improving client confidence.

Free Knowledge

Based in Stockholm, Hanna Larrson is ahead of the trend on building your own brand to monetize your knowledge.

Her message and methods work across the pond too. She has 2 free newsletters and over 130,000 LinkedIn followers. Great resource for your ideas.

Visual Crapshoot