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Good morning Launch Key 🚀 community!

I hope you’re all enjoying the fantastic fall weather. I used a weekend golf road trip to catch up on disparate podcasts that ranged from AI and bitcoin, to marriage and Hollywood. And there was an interesting common thread: consistency.

It’s the exact same for business success. Showing up wins the long game.

Let's get into it.

• Gmail users may wish to read online since some parts may be clipped.

• Comment below and let me know if we’re on the right track.

Table of Contents

• Pull to Eject

• Modern Tools

• Old School Wisdom

• Free Knowledge

• Recommendations

• Visual Crapshoot

Pull to Eject

When we moved from the city to the slower paced coastal life, I knew there would be trade-offs. And one of them is not having a plethora of service choices.

Trying to find a handyman or pest control or HVAC company that will show up - and actually do a good job - leaves a bit to the imagination in the smaller town. They just don’t have enough competition to weed out the wannabees. These boys would starve in Charlotte.

I now live in the fastest growing county in North Carolina. And that means any one of these businesses could become the gold-standard for their service offering. If they just focused on the little things consistently they could print money.

• Answer the phone

• Show up 10 minutes early

• Do what they say

• Fix problems fast

• Charge a fair price

Unlike one-hit wonders in music or Hollywood, success in business requires a strong commitment to consistency. Over a long period of time.

Every business can win by doing the little things. Even when they make a mistake, they can gain loyal customers with how they fix them.

Uncertainty can be a deal killer. Focusing on consistency eliminates uncertainty for customers.

Customers want predictability. How many years in a row have the Toyota Camry and Ford F150 been top selling cars and trucks?

If you’ve been reading this newsletter for a while (109 consistent weeks) you expect it every Tuesday morning. Some weeks are better than others. But publishing consistency is now ingrained in my week and it wasn’t 2 years ago.

Your late-career idea can play out the very same way.

A writing habit. A different way to invest. Unique work perspective. Coaching or consulting. A book. A podcast. A product.

What interests you enough to show up on the days you don’t feel like it?

Successful people consistently do what others only do on occasion.

Now go launch something 🚀 

Modern Tools

200+ AI Side Hustles to Start Right Now

From prompt engineering to AI apps, there are countless ways to profit from AI now. Our guide reveals 200+ actionable AI business models, from no-code solutions to advanced applications. Learn how people are earning $500-$10,000 monthly with tools that didn't exist last year. Sign up for The Hustle to get the guide and daily insights.

Get the guide

Old School Wisdom

Currently the #1 selling book on Amazon across all categories, Atomic Habits has helped more than 15 million people improve their lives. James Clear, one of the world's leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviors that lead to remarkable results.

No matter your goals, James Clear’s Atomic Habits offers a proven framework for improving – consistently.

Free Knowledge

This Simon Sinek short explains it perfectly. In a world feeding our short attention spans, consistency is the key.

Recommendations

📕 MGMT Playbook : Practical management insights straight to your inbox every Wednesday.

💼 Thriving Freelance - Gigs and Growth : Hundreds of job opportunities sent directly to your inbox each week, plus timely resources to support you as you grow and evolve.

🟢 Scalable : Helping early-stage founders launch products and grow startups, fast.

🗃️ Dealroom Business Success Uncovered : Learn directly from billionaire entrepreneurs on how to grow a business. Join a community of 2,000+ innovators.

Visual Crapshoot