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Good morning Launch Key 🚀 community!

I had good intentions for this week’s newsletter. But I had a far more important To Do of adding an incredible daughter-in-law to the Norris clan. Fantastic wedding weekend!

Faith, Family and Friends literally are the secret sauce. And we doubled down for 3 days running.

Highly Recommend! ⭐️ ⭐️ ⭐️ ⭐️ ⭐️!

60 may be the new 40, but multi-day revelry still recovers like 6+ decades! 😉

So – I’m giving you what you’ve asked for in polls: a few case studies of people with interesting career portfolios. And perhaps some ideas of how to add to your own.

Comment below and let me know if we’re on the right track.

Table of Contents

• Pull to Eject

• Subscriber Stories

  • Brooks Lockett

  • Gary Frey

  • Misha Ghosh

• Recommendations

• Visual Crapshoot

Pull to Eject

Career portfolios not career paths.

We all have a unique way we can leverage our uncommon knowledge into a portfolio.

This week I highlight 3 Launch Key subscribers who have taken very different paths to add to their portfolios.

• Brooks Lockett is in his late 20’s and building from a writing base as he adds a newsletter, podcasts and marketing copy for SaaS businesses.

• Gary Frey is a young grandpa, still working a day job, but adding his own content (podcast and a book) that lead to speaking engagements.

• Misha Ghosh is leveraging what he learned in Fortune 500 leadership roles to build his own data product as a late-career entrepreneur.

All unique. All good.

Food for thought.

Now go launch something 🚀 

Subscriber Stories

Brooks Lockett

Brooks Lockett: Conversion Copywriter | Enterprise SaaS clients

I first met Brooks when he phone interviewed me about my satisfaction with Crowdhealth. (Side bar: this company is worth researching if you are self employed and need health care coverage).

When we realized we were both in Charlotte, we met for coffee.

And in walks what could be another one of my boys.

Brooks realized in his early 20’s that he didn’t fit in the corporate role.

He started a freelance writing business.

He hustled up a few clients. He niched down to SaaS businesses. He gained a reputation. He was featured on the Human Cloud podcast. He was able to build a retainer business.

Earlier this year he started interviewing the B2B SaaS Marketing Leaders he was working with and publishing the results in a Substack newsletter.

Not only does it create interesting content, it gets distribution for both Brooks and the client.

Brooks has edited, grown, niched down and extended his brand — all in the first 5 years creating his career portfolio.

Gary Frey

Gary Frey is not just a Launch Key subscriber. He’s a friend of almost 30 years who has crafted a fantastic portfolio throughout his career.

His is the perfect title: Speaker. Author. MacGyver.

From national Ad firms to running his own agency to doing time at Fortune 500 companies, he has never wavered from his authentic self. Like most of us, he had setbacks, but he got back up more times then he fell.

And man did he.

Today Gary co-hosts the Anything But Typical Podcast, recently released his book Silence the Imposter all while leading BGW’s business development efforts and coaching a select group of CEOs.

The man is full of crazy ripped grandpa energy and is a fantastic conduit to business. He knows people who can solve the problems your business has.

Misha Ghosh

Misha Ghosh: Inventor | Board Member | Entrepreneur

Some of us might feel like we’ve been inventive in our work. If we differentiate, we may even file a patent or two.

Misha holds 89 patents.

His work has taken him from banking to credit card to payroll data and along the way he has transformed Fortune 500 data into billion dollar solutions.

But he’s not done.

He founded IDiyas highlighting inventors and patent holders and has quickly amassed a newsletter audience of 30,000+ of the best and brightest.

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Recommendations

🛠️ Today in Digital Marketing : Every weekday at 5pm ET, get a complete news brief covering the day's events in digital marketing, social media, e-commerce, CRO, SEO, and online advertising.

💪 Dealroom : Learn directly from billionaire entrepreneurs on how to grow a business.

🧠 Seven Deadly Stupidities : This newsletter will help improve your decision making by removing bias, unnecessary information, and emotion from your process.

💬 Marketing Memos : Proven Marketing Tips for Founders in Your Inbox

🌟 Creator Spotlight : Interviews and Creator Economy success stories every Friday.

Visual Crapshoot