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Welcome back to the Launch Key 🚀

I hope you all enjoy the upcoming July 4th weekend. You know the main rule: if the Fireworks Director runs – you run.

And just like that half of 2025 is in the rear view.

But there is still plenty of time to start something this year. It just doesn’t have to be perfect.

Let's get into it.

• Gmail users may wish to read online since some parts may be clipped.

• Comment below and let me know if we’re on the right track.

Table of Contents

• Pull to Eject

• Modern Tools

• Old School Wisdom

• Free Knowledge

• Recommendations

• Visual Crapshoot

Pull to Eject

If you wait for the perfect time, you’re not going to start. It’s just that simple.

Like getting married or having a baby or moving out of state for a new job, there is rarely a perfect time for big change. You just jump into them.

Waiting for the perfect time creates millions of wantrapreneurs.

Over the past 93 weeks, this newsletter has shared my belief that starting something has never been easier. You don’t need specialized training. Or years of coding experience. Or a web site designer. Or sales help. Modern tools are so easy and plentiful that you can experiment with one - throw it away and import your data into a new tool next week.

Not that many years ago, you had to hire employees (or freelancers) to help with:

• Product Development

• Design and Marketing

• Sales and Services

• Accounting Support

Today all of those former stumbling blocks are rentable SaaS tools - many of them free to start. And you can do it all yourself. I give away a free PDF of a dozen tools to help you get off the ground.

Market conditions ebb and flow, but if you really have a unique solution, there’s never a bad time to launch. Especially now that costs and the barrier to entry is lower. Your knowledge is the difference maker.

Even the Investment Bankers are riffing about low cost tools – and their business model is predicated on you spending their money to grow.

There are always economic pressures of course, but small business optimism is up.

The current administration has made it a priority to remove regulatory hurdles faced by small businesses.

Got good credit? The SBA loan program might be a way you can find some additional funding if your idea requires investment. They’re cleaning up fraud but looking to help legitimate startups.

The onus has completely shifted from execution to ideas.

Your great idea can launch in weeks.

People are building fantastic one-person franchises. Here’s just a few examples of solopreneurs who have built impressive million dollar businesses with their own brand.

• Justin Welsh

• Dickie Bush

• Matt McGarry

And none of them were perfect when they launched.

So, have you been making perfect excuses for why you haven’t started your thing?

What you have is probably good enough.

Get going.

Now go launch something 🚀 

Modern Tools

Keep more of what you earn

Collective is the first all-in-one financial solution exclusively for solopreneurs. Members save an average of $10,000 a year by optimizing their taxes via an S Corp.*

Membership includes:

• LLC and S Corp formation

• Payroll

• Monthly bookkeeping

• Quarterly tax estimates

• Annual business tax filing

• Access to a team of experts

Enjoy peace of mind while maximizing your profits, and enjoy extra time to focus on growing your business.

Use code SPRINGFREE at checkout and get your first month free!

Get started

_{*Based on the average 2022 tax savings of active Collective users with an S Corp tax election for the 2022 tax year}

Old School Wisdom

How you use your free time will make or break your success.

The secret? It’s not about working harder or finding more time to do work. It’s about designing the freedom to engage in the high-value work that brings you energy and fulfillment. 

Free Knowledge

Consider a few tips from StartupGrind founders who are eager to pass down their knowledge to people just like you. Here’s what they have to say about timing and starting your business:

Recommendations

🤖 AI Report : Learn AI in 5 minutes a day. We'll teach you how to save time and earn more with AI. Join 400,000+ free daily readers from Tesla, Apple, A16z, Meta, & more.

🗃️ Dealroom Business Success Uncovered : Learn directly from billionaire entrepreneurs on how to grow a business. Join a community of 2,000+ innovators.

👋 Huntrs : Join Hanna Larrson and learn how to build your personal brand and audience, monetize your knowledge, build multiple income streams and a lean, profitable online business.

📕 MGMT Playbook : Practical management insights straight to your inbox every Wednesday.

🟢 Scalable : Helping early-stage founders launch products and grow startups, fast.

Visual Crapshoot