You are not late

Don't let technology stop your startup idea

In partnership with

Good morning Launch Key 🚀 community!

Last week Tim Ferris reminded me of a great older post about not being late. He was talking about podcasts, but it applies to all types of technology. And more importantly to people.

We all have rationale for not starting, but the reality is - it’s not the technology holding us back.

Let's get into it.

Comment below and let me know if we’re on the right track.

Table of Contents

Pull to Eject

One of the worst reasons to not start something new is because you think it’s too late to use some form of technology.

Whether your idea will require words, images, video, or actual code - who cares how you build it? The AI hype machine has people worried about missing the boat on the new new thing. I’m telling you – your idea will stand on its merit – not the tech used to make it.

You’re reading this newsletter in a technology medium that got it’s start in 1971 when Ray Tomlinson sent the first email over Arpanet. Yes, email has become bloated - but it still delivers. Example: the Morning Brew sends out more than 4 million emails every day. Because they can count on it.

Tim Ferris was reminiscing in a recent newsletter that he worried he was too late when he started his podcast … in 2014.

Spoiler alert - he wasn’t.

But he shared a great post by Wired co-founder Kevin Kelly from the same time period that is worth a reread from us all.

You Are Not Late

Kelly shares my technology optimism outlook by looking forward to see just how good we have it today.

“There has never been a better time in the whole history of the world to invent something. There has never been a better time with more opportunities, more openings, lower barriers, higher benefit/risk ratios, better returns, greater upside, than now. Right now, this minute. This is the time that folks in the future will look back at and say, “Oh to have been alive and well back then!”

The point is that technology choice is not the reason you should wait to start whatever you’re dreaming about. Technology is just a tool. I’ve been saying this for decades. There’s always new shiny tech (see blockchain, AI, quantum etc) but real innovations solve problems in heretofore unseen combinations.

No less than Marc Andreessen chimes in with a similar outlook. And his optimistic view is that we are still in the early innings … of the internet. He believes that the more connected humans become the more innovation will blossom.

His premise is that the connectedness of the internet might launch 1000, or 10,000 or a million new truly, innovative, people who didn’t have that opportunity before.

Of course, that means you’re starting things and not just channel-surfing the silliness of the current technology.

Could Andreessen be talking about you?

Now go launch something 🚀 

Need help getting started?

This Launch 🚀 kit guides you through market validation, customer definition and messaging examples to use your uncommon knowledge and create a standout product.

Frame up your unique experience and authentic voice. (Aug ‘24 update)

Only put off until tomorrow what you are willing to die having left undone

Pablo Picasso

Modern Tools

Turn Anonymous Website Visitors Into Customers With Our AI BDR

Stop letting anonymous site traffic slip away. Our AI BDR Ava identifies individuals on your website without them providing any contact information and autonomously enrolls them into multi-channel sequences.

She operates within the Artisan platform, which consolidates every tool you need for outbound:

  • 300M+ High-Quality B2B Prospects, including E-Commerce and Local Business Leads

  • Automated Lead Enrichment With 10+ Data Sources

  • Full Email Deliverability Management

  • Multi-Channel Outreach Across Email & LinkedIn

  • Human-Level Personalization

  • Convert warm leads into your next customers.

Old School Wisdom

For years, Donald Miller’s business struggled to produce dependable, predictable results. Sadly, nobody had a step-by-step playbook for growing a business.

Still, over years of fits and false starts, Don grew his business from nothing to nearly 20 million dollars. In the end, he realized there were six key parts of a business, and if they were managed well, the business would fly far and fast.

Stay up-to-date with AI

The Rundown is the most trusted AI newsletter in the world, with 1,000,000+ readers and exclusive interviews with AI leaders like Mark Zuckerberg, Demis Hassibis, Mustafa Suleyman, and more.

Their expert research team spends all day learning what’s new in AI and talking with industry experts, then distills the most important developments into one free email every morning.

Plus, complete the quiz after signing up and they’ll recommend the best AI tools, guides, and courses – tailored to your needs.

Free Knowledge

For most of us, the ‘thing’ we have is knowledge. Turning it into a course or class just might make sense. Thinkific lets you create the first one for free.

Recommendations

🧠 The Cautionary: Join 30,000 newsletter subscribers to discover the patterns that lead to failure and learn how to avoid them.

💡 Product-Led Geek : Get your FREE GROWTH TOOLKIT and join over 7600 founders and leaders learning how to scale their B2B software companies with product-led growth and product-led sales.

👋 Huntrs : Join Hanna Larrson and learn how to build your personal brand and audience, monetize your knowledge, build multiple income streams and a lean, profitable online business.

📕 MGMT Playbook : Practical management insights straight to your inbox every Wednesday.

📰 Newsletter Operator : Learn how to grow and monetize your newsletter. Trusted by 30,000+ media founders, CEOs, creators.

🗃️ Dealroom Business Success Uncovered : Learn directly from billionaire entrepreneurs on how to grow a business. Join a community of 2,000+ innovators.

Visual Crapshoot

How did we do this week?

Login or Subscribe to participate in polls.

Launch Key readers – thank you for your support and feedback. I appreciate each and every one of you as I work to build something you value.

Remember, if there's anything you'd like to share — a recommendation, a story idea, or just a note to say hi, hit the reply button and fire away.

~ Rob

Reply

or to participate.