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Welcome back to the Launch Key 🚀

I’m back at altitude this week editing from a different screen porch. It’s coincidental that the Launch Key concept started here in the North Carolina mountains 2 years ago.

I wasn’t sure what audience a 60-year old might build. But thanks to you, our tribe now numbers more than 18,000 and today marks 100 straight weeks of these issues. Crazy.

Every business idea needs to be a little crazy.

Let's get into it.

• Gmail users may wish to read online since some parts may be clipped.

• Comment below and let me know if we’re on the right track.

Table of Contents

• Pull to Eject

• Modern Tools

• Free Knowledge

• Recommendations

• Visual Crapshoot

Pull to Eject

Larry Ellison – Oracle cofounder and the second-wealthiest person in the world – famously says that entrepreneurs must challenge conventional wisdom.

He pushes business founders to be a little crazy. You need to find errors in the way things are done. You must stand out. Sameness never wins.

There’s only 2 options for your crazy idea: 1, it’s unique and has real possibility or 2, you really are crazy.

Steve Jobs focused on, and marketed to the ‘crazy ones’ in his famous ‘Think Different’ campaign. It would have been even better with Jobs narrating (see below).

Every successful business that you can think of has some measure of crazy in their secret sauce.

Same day delivery? Self driving cars? Reusable rockets?

Those are tech outliers you say. What about a typical neighborhood business? The best restaurants, dry cleaners, nail salons, even storage units all have differentiators that customers prefer. I’ve written about it:

• Write your own story

• Adapt to prosper

• Unstuck yourself

But what about if you’re just a local band in rural Finland? There isn’t that big of an audience for your music.

How about covering a banger like Thunderstruck with an accordion, banjo, spoons and an anvil? Now you’re hard to forget! It may have started with tractors and overalls, but today the lads are playing gigs all over Europe per their official web site.

Larry Ellison is right: you won't be successful doing the same thing everyone else is doing.

So – keep writing down those ideas.

Which ideas are crazy? Which ones are just crazy enough?

Test them on your friends and family. Ask for opinions. Get market feedback. Edit your thoughts. Whittle it down.

Until you’ve been … thunderstruck.

Now go launch something 🚀 

Modern Tools

Flot.AI is the anywhere assistant.

Flot is the all-in-one AI assistant that helps you write better, read faster, and remember information across any apps and websites. Built-in the latest ChatGPT, Claude, Gemini, etc.

Free Knowledge

Jesse Itzler is a crazy modern day Renaissance man. He is an Emmy-award winning rapper, he built and sold Marquis Jets to Warren Buffet, he’s run ultra marathons, he’s written best selling books, he’s married to another great entrepreneur and they have 4 kids. And he attacks life like very few people.

The My First Million guys had him on the pod as a repeat offender at the beginning of 2025. Reviewing what worked, what didn’t work and having a planning process of his personal year.

Here is his outline for crazy great results in your life.

It’s go-time for holiday campaigns

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You can:

• Easily launch self-serve CTV ads

• Repurpose your social content for TV

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The holidays only come once a year. Get started now with a $500 ad credit when you spend your first $500 today with code: ROKUADS500. Terms apply.

Get started today.

Recommendations

💼 Thriving Freelance - Gigs and Growth : Hundreds of job opportunities sent directly to your inbox each week, plus timely resources to support you as you grow and evolve.

📕 MGMT Playbook : Practical management insights straight to your inbox every Wednesday.

🗃️ Dealroom Business Success Uncovered : Learn directly from billionaire entrepreneurs on how to grow a business. Join a community of 2,000+ innovators.

🤖 AI Report : Learn AI in 5 minutes a day. We'll teach you how to save time and earn more with AI. Join 400,000+ free daily readers from Tesla, Apple, A16z, Meta, & more.

Visual Crapshoot