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Good morning Launch Key 🚀 community!

A record-breaking 5.5 million new businesses were started in the U.S. last year (Census). All launched by individuals who believed they had a better idea.

We’re all building a personal brand – of unique ideas that can be the foundation of something new.

Your brand probably doesn’t have a cool logo, but it’s a gestalt of relationships, work, parenting, volunteering, hobbies and more. And we all have the opportunity to roll that up into a new chapter.

The most direct route off the corporate merry-go-round is you.

Get in there and figure out You 2.0.

Comment below and let me know if we’re on the right track.

Table of Contents

• Pull to Eject

  • Creator Economy guru’s

• Modern Tools

• Old School Wisdom

• Free Knowledge

• Recommendations

• Visual Crapshoot

Pull to Eject

Kids today call it rizz. But it’s a lot more complicated than that.

• It’s starts when kids pick teams in the neighborhood

• It’s why you got into - or didn’t - your top college choice

• It might be why someone gave you a chance at your first job

• It’s why you got a date - or not

• It’s your relationships over time

• It’s your work reputation

• It’s your uncommon knowledge

It’s your personal brand.

And helping you discover yours is a huge business.

Tony Robbins has built an empire and become a New York Times bestselling author, the nation’s #1 Life and Business Strategist, and has impacted over 100 million people with his events.

Over 100 million people. Insane.

Creator Economy guru’s

As the Creator Economy gained steam, some of the early winners found their niche was helping others to build their own brand.

Gary V was an early leader. I first heard him speak at a 2011 conference and waited in line to get a signed copy of his best seller The Thank You Economy. 

From selling online wine in the 90’s, Vaynerchuk has gathered over 44 million followers and pioneered the practice of building brand online with video, courses and entrepreneurial hot takes.

The next generation were younger solopreneurs.

Hanna Larrson (see Modern Tools) and Alex Hormozi created large audiences first demonstrating how to build their own brand - then getting paid to help others do the same.

Venture capitalist Chamath Palihapitiya explains via X (Hosun) how individual content creators are taking eyeballs away from Netflix and the like.

I’m not saying any of us can gain that kind of clout.

But newcomers are making waves. Two examples of young guns that I follow are Justin Welsh and Dickie Bush. Demonstrating by building in public, and offering courses to the masses.

This Teach:able article gives 10 more examples and additional background on how to improve your own personal brand.

You’ve all helped extend my personal brand by reading and recommending Launch Key. And I’m grateful. I share resources every week that might help shape yours. Some examples:

• Innovation Redux

• Your Uncommon Knowledge

• Despite the AI narrative Human Ingenuity Wins

• Influencers Aren’t a New Trend

• Anti-IPO Plan

Modern technology has shifted the onus to ideas. Your brand is an idea that only you can create. And wealth will accrue to those with the best ideas.

What does your personal brand stand for?

What ideas can only You 2.0 deliver to reinforce that brand?

That’s your True North.

Now go launch something 🚀 

Modern Tools

Hanna Larrson scaled big tech and SaaS companies in Europe until she had her own epiphany - she wanted to do it for herself.

Today she has over 160,000 followers, 2 newsletters and a model career portfolio. She gives away tons of good insight on Linkedin and helps founders build their own personal brand.

No need for a sales team with Waalaxy! 👽

• Automatically contact 800 qualified prospects/month on LinkedIn

• Capture your competitors' audience or test a new market

• Find and recruit your next top talents

Try Waalaxy for free

Old School Wisdom

This might not fit neatly in the Old School bucket, but Brittany Hennessy’s book is excellent. Social media has given anyone with an internet connection and a smart phone the ability to broadcast.

What will you broadcast?

Free Knowledge

Marketing Against the Grain.

Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation.

Great interviews and fantastic tips in every episode.

Recommendations

♣️ Dealroom : Learn directly from billionaire entrepreneurs on how to grow a business. Join a community of 2,000+ innovators.

💡 Product-Led Geek : The weekly newsletter unlocking the secrets of product-led success.

🏆 IDiyas : Weekly patent newsletter highlighting the most prolific inventors, engineers, executives and entrepreneurs.

📕 MGMT Playbook : Practical management insights straight to your inbox every Wednesday.

Visual Crapshoot