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Good morning Launch Key 🚀 community.

It’s human nature to get complacent. It’s also corporate nature.

The reality is you’ve already lived longer than most corporations. Big companies used to have a lifespan of 61 years, it’s now down to 18.

If you happen to work for one, you can do your own calculation.

It’s probably a pretty good time to work on your career portfolio.

Get in there.

Comment below and let me know if we’re on the right track.

Table of Contents

• Pull to Eject

  • The future is You 2.0

• Modern Tools

• Old School Wisdom

• Free Knowledge

• Recommendations

• Visual Crapshoot

Pull to Eject

It’s not fear mongering – it’s fact.

If you’re old enough to vote, you have already lived longer than the typical large corporation.

Your big company job is less secure today than it has ever been. 52% of Fortune 500 companies have disappeared in the last 20 years.

Which means - you will likely outlive the one you’re in now.

The future is You 2.0

The shift to self-reliance is only gaining steam.

• 36% of US workers already have some sort of gig work (Gallup)

• 50% of all professionals will have a career portfolio (OECD)

• 53% of corporate leadership are looking for outside roles (Forbes survey)

So what are you waiting for?

Independent gig workers (such as online platform workers and independent contractors) experience high levels of work-life balance, flexibility, autonomy, meaningful feedback and creative freedom. And that freedom has moved upstream.

Senior leaders are dabbling in everything from advisory boards to fractional consulting, venture startups and even publishing their own content. Blending leadership and development with entrepreneurial and advisory roles.

Today's business leaders are embracing their career portfolio and not just a career path.

This is exactly what I've been trying to say to the Launch Key community.

Our knowledge and experience have an incredible amount of value outside of the day job. Side hustles work at every age.

if you just want a new job, you can find one of those.

But if you see the writing on the wall. Or you have finally had enough. Or you are just starting to plan your escape.

You’re in the right place.

Readers get insight into late-career side hustles most weeks. I share tools that you might employ. In many cases the software costs are zero.

Hopefully you find enough kernels to jump start whatever you’re planning. Reach out of you have questions.

Here are a few examples already on the shelves:

• Influencers Aren’t a New Trend

• Your Uncommon Knowledge

• Knowledge Monetization

• Age is an Advantage

Lever up your knowledge. Dip a toe in the water.

Get ahead of the big company decline by spinning up You 2.0.

Now go launch something 🚀 

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Modern Tools

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Old School Wisdom

If you’re working in a company or planning to start one, Collins classic is must read. The absolute best companies in his research were not trendy or flashy. But they created outsized returns for the long haul.

Boring stuff here: steady leadership, focused hedghog concepts and a culture of discipline. 100% worth your time to implement in your own situation.

Free Knowledge

Michael Zipursky gives away a blueprint for starting your own consulting business.

What problems have you solved? What results have you delivered?

Recommendations

🧠 Seven Deadly Stupidities : Discover the patterns that lead to failure and learn how to avoid them.

❇️ StartUp Marketer Newsletter : Your cheat sheet for marketing news, insights & tips tailored for the startup space.

📕 MGMT Playbook : Practical management insights straight to your inbox every Wednesday.

🗃️ Dealroom Business Success Uncovered : Learn directly from billionaire entrepreneurs on how to grow a business. Join a community of 2,000+ innovators.

🤓 Product-Led Geek : Get your FREE GROWTH TOOLKIT and join over 7000 founders and leaders learning how to scale their B2B software companies with product-led growth and product-led sales.

Visual Crapshoot